乡城，自古以来有着得天独厚的地理环境，土地富饶，物产丰富，乡城人民在这片土地上幸福的生活了数千年。

自远古到今天，乡城一直流传着这样的传说。乡城人曾因鼠患而远赴佛国寻求治理之法，恭请来了护佑这片乐土的圣灵——香巴拉猫。传说中，灵猫向香巴拉人民提出了几点要求：一需居于家中温暖之处，二需每日以牛奶奉养，三需视作家人相待，乡城人民一一应允。

从此以后，香巴拉猫便成为了“吉祥”和“财富”的象征，它也是家庭和社区的灵魂所在。每一座白藏房里、庭院中、火塘边都有灵猫的身影，乡城人民更以他们的智慧和灵巧的双手，把他们奉为神灵的“猫神”塑立在灶壁之上，当作他们的精神图腾，人们爱它，怜它，敬它，即使走在街头巷里，都能感受得到乡城人民对它真切的敬奉。香巴拉猫，已经成了乡城幸福生活不可或缺的一部分，将永远守护着这片土地。

The town has been blessed with a rich and fertile land, and the people of the town have lived happily for thousands of years.

There is a myth that has been passed down in the town since ancient times. The people of the township once went to the land of Buddha to find a solution to the rat infestation and invited the Holy Spirit,Cat in Shambhala , to protect this paradise. According to the myth, the cat made several requests to the people: first, to live in a warm place at home; second, to be nourished with milk every day; and third, to be treated as a member of the family, and the people of the village agreed to each of these requests.

Since then, the Cat in Shambhala has become a symbol of "auspiciousness" and "fortune", and the soul of the family and community. Every white Tibetan house, courtyard, by the fire are the figure of the cat, the people of the township with their wisdom and dexterity hands. They worshiped the "cat god" as a spirit of the gods sculpted on the stove wall, as their spiritual totem. People love it, pity it, and respect it. Even if walking in the streets, you can feel the faithful worship from its people .

Cat in Shambhala, which has become an integral part of a happy life in the countryside, will forever guard the land.

2018年，乡城发起区域IP计划目的是通过塑造“香巴拉猫”IP形象，推广乡城的全域旅游发展和乡村建设。

在乡城提出的“香巴拉猫”IP概念基础上，确立了：建立“香巴拉猫”IP形象、设计开发文创产品的目标与规划。

随着工作的推进和深入，“香巴拉猫”IP的未来愿景更加光明。我们不断的去思考“香巴拉猫”的未来，我们认为没有可持续的发展理念很难让这一IP的影响力持续下去，他本身需要有强大的活力生存下去，他还应该是一个成熟的品牌，他应该在合理的商业框架下去讨论其自身的商业模式和品牌力量。

只有这样才能真正的对外推广乡城，才能链接受众对乡城的生活方式的向往、链接旅游资源、链接文化艺术的创造、链接乡城可持续发展条件和动力。

In 2018, Xiangcheng launched the regional IP program with the purpose of promoting the overall tourism development and rural construction of Xiangcheng through creating the IP image of "Shambhala Cat".
On the basis of the IP concept of "Chambala Cat" proposed by Xiangcheng, the aim and plan of establishing the IP image of "Chambala Cat" and designing and developing cultural and creative products are established.
With the advancement and deepening of the work, the future vision of "Shambhala Cat" IP is brighter. We constantly to think of "shambhala" cat's future, we think there is no sustainable development idea to continue in the influence of the IP, he survive itself requires strong vitality, and he also should be a mature brand, he should be in a reasonable commercial framework to discuss its own business model and brand strength.
Only in this way can we truly promote the rural city to the outside world, can we link the audience's yearning for the rural life style, link the tourism resources, link the creation of culture and art, and link the conditions and power of the sustainable development of the rural city.

乡城县香巴拉猫文化传播有限公司成立于2020年，注册资本500万元，是一家长期从事文化创意与文创产品开发等一系列业务的文化传播公司。

公司在文化创意产品开发与生产制作上有着深厚的底蕴和丰富的经验，香巴拉猫文化传播有限公司根植于乡城的在地文化与自然风物，结合艺术与设计的方式开发一系列文化创意、旅游、乡城特色等产品，致力于以文化创意产品的市场化来推动乡城的文化旅游和经济发展，在未来香巴拉猫文化传播有限公司将会加大市场开发与推广，致力于成为藏地文化创意品牌的领军企业。

Xiangcheng County Shambala Cat Culture Communication Co., Ltd. was established in 2020 with a registered capital of 5 million yuan. It is a cultural communication company engaged in a series of business such as cultural creativity and cultural creation product development for a long time.

On cultural creative product development and production company has a profound background and rich experience, shangrila culture communication co., LTD., cat township is rooted in the ground of the city of Mongolian culture and nature, combination of art and design way of developing a series of cultural creativity, characteristics of tourism city, township, and other products, is committed to cultural creative products market to promote the township cultural tourism and economic development of city, In the future, Shambhala cat Culture Communication Co., Ltd. will increase market development and promotion, and strive to become the leading enterprise of Tibetan cultural and creative brands.

香巴拉猫文创中心，位于甘孜州乡城县国家4A级藏乡田园景区香巴拉文创园，与青德镇民宿文化院落皈院、藏纳博物馆、非遗传习所共同形成乡城在地文化体验聚落，是乡城全域旅游发展的重要组成部分。

文创中心占地面积约1000平米，分为：交流展示、咖啡茶饮、会议办公三大功能区。香巴拉猫文创中心由皈院设计师黄轲先生设计建设，是在原农户废弃棚屋基础上改建而成，为了保持当地村落的整体风貌，文创中心的外观沿袭白藏房的风格调性，室内空间保留了原藏房结构和土夯墙，体现了现代和传统之间的融合。

文创中心的建立，意味着香巴拉猫作为乡城区域IP的落地和持续推进并取得阶段性成果，以及乡城全域旅游发展和乡村振兴的不断深化，是设计介入乡村的有益实践。
香巴拉猫文创中心已于2020年9月29日正式对外开放。

Shambhala Cat Cultural And Creative Center is located in Shambhala Cultural and creative Park, a national 4A-level Tibetan rural pastoral scenic spot in Xiangcheng County, Ganzi Prefecture. Together with qingde Town homestay and cultural sanctuary, Tibetan-Na museum and intangible Cultural heritages, it forms an in-place cultural experience village, which is an important part of the development of the whole region of tourism.
The cultural and creative Center covers an area of about 1000 square meters and is divided into three functional areas: communication and exhibition, coffee and tea, and conference and office. Shangrila word cat and center built by converted house designer Mr Huang Ke design, is based on the original farmers abandoned shack reconstruction, in order to keep the overall style and features of the local village, wen gen center the appearance of the lineage of white hidden room style is tonal, interior space is retained the original hidden room wall structure and soil compact, embodies the integration between modern and traditional.
The establishment of the cultural and creative center means that shampbala cat as a rural-urban regional IP landing and continuous promotion and achieved stage results, as well as the rural-urban tourism development and rural revitalization continue to deepen, is a beneficial practice of design involved in the countryside.
Shambala Cat Cultural And Creative Center has officially opened to the public on September 29, 2020.

香巴拉猫成都运营中心位于成都市龙泉驿区梵木创艺区B区102，运营中心分为设计生产、市场营销、展览展示、分享交流四大功能板块，链接乡城与城市，传递乡城乡野幸福，在香巴拉猫品牌的持续发展与运营中有着不可或缺的意义。

Shambhala cat chengdu operations center is located in longquanyi district of chengdu brahman wood art district B, 102 operations center is divided into design production, marketing, exhibition display, to share the big four plates, link township town and city, township wild happiness between urban and rural areas, in the sustainable development of the cat brand and operation of shambhala is indispensable significance.